And why not? Why not call on magazine photographers, even fashion photographers, to photograph Deauville? They are used to commissions, but also to commercial constraints, and above all they have the skill to smuggle art in. For this third edition the festival called on artists one meets most often in magazines (but also in galleries and museums), such as Paolo Roversi, a "fashion portraitist" as he likes to define himself and an undisputed star of the genre for over twenty years. Alongside him is the young generation embodied by the Canadian Kourtney Roy, who stages herself and plays brilliantly with nostalgia for the 1960s. Simon Procter, a lover of horses, spectacularly captured three privileged equestrian moments of the town. Tania and Vincent distil still lifes inspired by magazines or commissions for luxury brands. Kate Fichard, winner of the previous year's Fondation Louis Roederer prize, continues to explore Deauville with her sharp, pertinent gaze, and Filip Dujardin metamorphoses its architecture and landscapes with a humour worthy of the Belgian surrealists he claims as his own. Text by Patrick Remy, artistic director.