Coco Young, Vanity

Vanity

Coco Young

Publisher
Bemojake
Year
2014
ISBN
9780956247070
Specifications
Hard cover
80 pp
185mm x 259mm
Approx 60 colour & B&W
Text in English

Coco Young's first major publication explores the constructs of identity within an information and image-driven context where existential ideals govern social etiquette. She combines analogue documentary work with digitally produced body scans, bringing the transformative power of technology to bear on the human exterior, deforming it from its seemingly natural state. Water — a once public and abundant resource that is now bottled, sold and manipulated to create artificial products — provides the allegorical seedbed in which her explorations of the human surface take root.

A former fashion model, she is influenced by her own experiences in an industry where temperamental ideals of beauty encourage the desire for a self-produced public persona. Her prototype is the mythical Narcissus and his infatuation with his own reflection as it appears, distorted ever so slightly, in the pool in which he gazes. In her perception, both Echo, the lover Narcissus rejects, and the reflective pool materialise as the engrossing and immersive experiences of smartphone-powered social media.

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