The book is Nicola Tanzini's journey redrawing the new geography of places through the choices of influencers, a social category that has become an undisputed reference for carrying any kind of product: from clothing to cosmetics, from travel to new destinations.

His reflection turns on one of the defining aspects of tourism in the age of Instagram: renowned or wholly unknown destinations become the place to be, drawing a mass of aspiring influencers who adopt the same attitudes and behaviours so long as the result is postable. A kaleidoscope of images made behind the scenes of a vast community aimed at the immediate sharing of improbable poses.