The volume was born of a wish to celebrate Italian fashion imagery through the work of the most interesting professionals now at work. Pablo Arroyo, art director and himself a maker, has built a route through the point of view of ninety-six practitioners, established and emerging alike, all involved in creating a many-sided, sophisticated and distinctly Italian visual culture.

The aim is a printed archive to be used as a reference by creatives and enthusiasts, and as a support for promoting these artists and Italian fashion imagery in general.