"Following the idea of Ed Ruscha's Some Los Angeles Apartments and Twentysix Gasoline Stations, I have photographed eighteen high-rise buildings in Wels, but with the opposite approach. My aim was to catch the enthusiasm of the late 1950s for building towers even in small cities like Wels, as proof of wealth and modernity. Today such construction in city centres draws criticism and polarisation, while the residents of the Wels towers are no longer aware of living in one: for them it is a building like any other. I photographed the towers in a way you would not normally perceive them, so that residents looking at the pictures usually say something like: I know this building, but I have never seen it like that."