The title comes from the phrase used for the 1994 mid-term electorate that put Newt Gingrich's Republican House in power, said to have been moved by God, guns and gays. McClaran took that as a starting point and went looking for the people at the far edge of that shift: militia members, preachers, candidates, men at rallies. Self-published in late 1996, the book was read at the time as a report from the fringe. Twenty years later it reads as a history of the mainstream, because the ideas photographed here stopped being marginal. McClaran's own note is blunt about it: what he was tracking was the political centre moving.