For two years Anna Fox recorded holiday culture at the Butlin's resort in the seaside town of Bognor Regis, West Sussex, marking the seventy-fifth anniversary of the company.

Butlin's is a British institution and an established cultural phenomenon with a very particular character, history and identity. Having attracted tens of millions of holidaymakers since 1936, its popularity peaked in the nineteen-seventies, but it remains a thriving centre for family holidays and themed leisure breaks. Working with a large-format camera, Fox's deeply saturated colour provides a fascinating update to an icon most often associated with the golden era of British seaside culture, in contrast to the themed adult weekends now on offer.