Richard Prince rephotographs the famous cowboy from cigarette ads and places him in a new context. With humor and provocation, his subjects, drawn from the mass media, reveal the codes of visual communication of consumer culture. This volume offers a comprehensive retrospective overview of his work. Richard Prince (born 1949) is one of the most renowned artists of our time. With his appropriations of advertising images, the American painter and photographer has been a controversial figure since the 1970s. This publication focuses on his photographic work, but also features other art forms such as installations, drawings and paintings. Iconic works by Richard Prince, including the Cowboys and Fashion series, are brought together with rarely seen and previously unreleased pieces.