Internationally recognised as a brilliant satirist of contemporary life Martin Parr has led the development of the British documentary tradition with wit, style, and intelligence in a career that boasts numerous publications and exhibitions. His work is held by major galleries and museums worldwide.

Common Sense combines extravagantly lurid and luscious colour with Parr’s trademark sense of irony. Though hilariously funny – as always with Parr’s work – there is a sharp and biting edge to the humour.

The launch of this extraordinary book was celebrated by simultaneous exhibitions in more than 40 different cities world-wide including making it the largest simultaneous exhibition of work ever held by one artist – a truly global project for which Martin held a Guiness World Record. On April 1st 1999 Common Sense could be viewed at 41 galleries around the world and in total the exhibition was shown at 44 venues during March, April and May 1999.