A charity photobook built on a simple idea: rather than gathering the best-known pictures by its contributors, the editors asked each photographer for the one image that mattered most to them personally, together with the story behind it. 102 photographers from Armenia, Belarus, Russia, Ukraine and the United States each chose a single photograph and wrote its history, producing a collection less interested in icons than in the private reasons a photographer keeps a particular picture close. All proceeds go to the Children's Hearts fund, which pays for heart surgery for children in need.