For the first time Parr made an in-depth body of work in the American South: Atlanta, symbolic city of the South, made famous by Gone with the Wind and Confederate lore, by the political action of Martin Luther King and by the presence of Coca-Cola. Here he exercises his infallible eye for picking out of the flow of life the details, colours, forms and attitudes that reveal a widespread state of mind, a way of being modern that makes us smile and despair at the same time. The title comes from Peachtree Street, the main road around which the city grew, where Margaret Mitchell wrote Gone with the Wind. A caustic, relentless gaze, full of wit and intelligence but also of light irony, from the photographer who composed a visual atlas of the "common sense" of our time. It accompanied the exhibition at the High Museum in Atlanta in 2012.