For over a century, photography has had a profound impact on our perception of the body. Photographers create mythical beauties. Widely distributed and exhibited, the body photographed for advertising purposes or fashion magazines tends to set itself up as the norm. Even in the 21st century, it is still appropriate to think about the creation of a new image of beauty. Must beautiful women be necessarily young, energetic and forward looking? Are Western criteria for beauty comparable to Asian beauty? Or does our view of what constitutes beauty vary according to where we live?