Embracing the motto “You can do anything but bore people,” the legendary Swiss tabloid BLICK first appeared on newsstands on 14 October 1959. From the very beginning, BLICK was close to the action and spoke to its readers at eye level—quite the opposite to other newspapers of the time. Born in two small flats on the edges of Zurich’s banking district, BLICK has since flourished and polarized the public throughout its history: it’s been publically burnt, one of its journalists was arrested at gunpoint, and the Swiss Federal Council even boycotted it. Yet one thing is certain, the newspaper sells: by the mid-eighties its circulation had reached a record 384,000.