“Object-Oriented Identity” is a catalog that collects the result of the fascination that consumption has on the individual. He investigates the strange connections between objects and history and their cultural relevance in our individual and collective identities. Everyday objects are presented through a new lens, to show another side of these familiar objects and to question how these objects can transform or manipulate our identity. Objects are becoming part of our body, everything we possess is an extension of the body and mind. In today's world, the rush to consume continues regardless, and few of us are aware that we are still willing servants of a completely artificial injunction to consume and define ourselves by what we consume.