Instagram filters, flawless skin retouching and heavy manipulation are the standard on social media, and the beauty they describe does not exist. Baldi photographs the casting rooms of fashion without any retouching at all and without any intention of flattering the people in front of him: the book is meant as a raw container of what is actually there. He works largely in Bangkok, where he has lived for years and where younger generations are growing up inside a set of digital and virtual standards, which makes the question the book asks a global one.