Fotomuseum Winterthur is one of the key sites where photographs have been collected over the last twenty-five years, and this has given it a pioneering role in the field. To celebrate the anniversary, twenty-five people chose a work from the collection that they anted to say something about, based on the personal relationship they had with the picture. The book sheds light on the period when the museum was founded and on the history of the institution, which has been characterized by a sense of adventure and a willingness to take risks. It also provides a photographer’s view behind the scenes: for the anniversary edition Anne Morgenstern took photo portraits of twenty-five museum employees, from technicians through to management staff. The publication also looks at the museum’s prospects for development and evolution, addressing the pressing question of how paper-less photographs in the digital age can be collected and what the institution’s future may hold in this respect.