I Love Borås is Lars Tunbjörk ’s document of an aimless journey around Sweden between 1988 and 1995. Supermarkets, parties, small town streets, amusement parks, gas stations, TV-shows, landscapes, food. During that time Tunbjörk was working on his series Landet utom sig / Country Beside Itself , but these images were not used in that series because they didn’t fit, they were too ugly, too beautiful or too silly.