
Bianco Ordinario
- Publisher
- Editions de l'Observeur
- Year
- 2025
- Specifications
- Box with a screen-printed image
Paperback with flap, Swiss binding
118 pages
Offset printing in Italy
Booklet with texts by Michel Poivert, Hélène Soumaré, Rica Cerbarano
French, Italian and English
First edition of 500 copies
Shortlisted, Paris Photo–Aperture PhotoBook Awards 2025, First PhotoBook
Hélène Bellenger works on the whiteness that Italian industry, cinema and advertising made ordinary: the marble dust, the titanium white, the bleached surfaces that shaped an idea of purity and modernity. Around a screen-printed image held in a box, the volume assembles pictures and texts that trace how a colour became a norm.