Jugaar explores Pakistan's vivid tradition of aspirational montage work, made in makeshift studios at religious festivals and fun fairs. Using collaged backdrops of film posters, luxury interiors, vehicles, weapons, flowers and religious symbols, the studio operators transform their clients into heroes, lovers, migrants and pilgrims.

Based on material collected by Matthieu Paley, with texts by Lukas Birk and Zarmeene Shah, the book offers a rare view of a practice that is disappearing. The project began in Sehwan Sharif, in Sindh, during a pilgrimage where temporary studios appear alongside the shrine.