In the mid-1980s Beda Achermann made Männer Vogue one of the leading German fashion magazines. The distinctive style of the art director influenced an entire generation of graphic designers, photographers, journalists and stylists. By commissioning young photographers such as Mario Testino, Ellen von Unwerth and Max Vadukul alongside great names like Herb Ritts, Peter Lindbergh and Helmut Newton, he set new standards in fashion journalism. Big Time shows the best double pages from the Männer Vogue of that time, which have lost none of their modernity or radiance.