
NEW LIFE
- Publisher
- Akaaka Art Publishing
- Year
- 2010
- ISBN
- 978-4-903545-57-8
- Specifications
- Softcover
210 x 242 mm
88 pages
Book design by Jun Kawana
The long-awaited sequel to the best-selling Asadake (The Asada Family), which sold some 15,000 copies. The Asada family of four became five when his brother married and six when a baby was born, and New Life expresses, in the form of a family album, new family members, new lives and new photographs. Its pages are printed to look like a regular photo album, and the book follows real time, from the wedding ceremony in Hawaii to the birth and growth of the baby. Masashi Asada's trademark is the highly staged photograph in which he, his brother and his parents act out an often comic scene for the camera, but this time the subject matter is less conceptual and he moves freely between staged pictures and candid family snapshots, until the boundary between them melts away. The book was made by the whole family, with the mother's pressed flowers beside the baby's snapshots, a new character drawn by his brother and a handwritten chronology of the Asada family by his father. A large section is devoted to his brother's wedding and to the newborn cousin. At the end of the book Asada prints his own mobile phone number and invites readers to contact him if they would like to have their family portrait taken, a friendly gesture that fits the light approach he takes when photographing his own family.