If one had to choose a single series that summed up Koto Bolofo’s unconventional approach to fashion photography, it could well be Say Cheese —pictures brimming with light and delight which defy the often stilted, glum or over-dramatized images of the industry. These photos were originally published in 2000 in Vogue Italia, then under the legendary Franca Sozzani, whom Bolofo first met in 1984 and worked with over more than 25 years. He fondly remembers the exceptional creative freedom she gave him and other photographers at the magazine—Sozzani provided the clothes, they did the rest.